Most jewellery manufacturers feel the pain of rejection, rework, and inconsistent quality every single day. Very few have ever put a rupees number to it. The moment they see that number, the conversation changes forever. From price per kilogram to value per percent improvement.
Use this tool live in front of your customer. Walk through it with them. Let them watch the rupees number build in front of their eyes. That is the moment they stop seeing you as a supplier and start seeing you as a partner.
Pick the pain point the customer just described to you. This anchors the entire conversation.
Do not accept a vague answer. Use the prompts below to drill into the pain. Then capture the numbers.
How often does this happen? Every batch, weekly, monthly?
How much volume are you running per month?
What does it cost when it happens? Metal, labour, delivery, team time.
Who gets impacted? Production, customer, finance, you personally.
Tick everything the customer mentioned. Multi-select. The more you tick, the stronger the value pivot at the end.
Pick the pain point the customer just described to you.
Drill into the pain with the prompts below. Then capture the numbers.
How often does this happen? Every batch, weekly, monthly?
How many pieces are you plating per month?
What does it cost when it happens? Chemical, gold, rhodium, rework, downtime.
Who gets impacted? Production, customer, finance.
Tick everything the customer mentioned. Multi-select.
Pick the pain point the customer just described to you.
Drill into the pain with the prompts below. Then capture the numbers.
How often does this happen? Hours of downtime per month?
What is your hourly production value? Revenue or output value per hour?
What does it cost when it happens? Lost production, repair, missed delivery, team time.
Who gets impacted? Production, customer, finance, sales team chasing delays.
Tick everything the customer mentioned. Multi-select.
The hidden cost is everything the pain costs your customer that does not show up on a finance report. The direct costs are easy. Metal lost is on a balance sheet. Rework labour is on a timesheet. Emergency repair is a bill. The customer's finance team can see those numbers.
The hidden costs are the ones the customer never adds up but absolutely feels. These include:
Industry research puts the hidden cost between 30 and 100 percent of the direct cost. We start at 20 percent for alloys and plating, and 25 percent for machines, which is conservative. If the customer says the impact is bigger, nudge it up in front of them and watch the cost go up live.
"Sir, beyond the direct cost of metal and rework, there is always a hidden cost. Your sales team chasing complaints. Your customer's trust quietly eroding. Your management time pulled into firefighting. Industry research puts that hidden cost at 30 to 100 percent of the direct cost. We are using 20 percent here, which is on the conservative side. If you feel it is bigger in your business, tell me and I will adjust the number."